Role: Brand identity design

Client: Artillery Creative

The challenge

A creative agency needed a mark that felt energetic and intentional—memorable enough to own the “impact” metaphor without losing professionalism across business and digital touchpoints.

What I did

• Merged pencil and artillery-shell metaphors into a single symbol: creativity that lands with precision.
• Built a high-contrast yellow/black system for confidence and modern edge, with monochrome fallbacks.
• Designed a condensed custom wordmark for authority and strong lockup performance.
• Prepared versatile assets for digital platforms, cards, signage, and apparel.

Outcome

A brand mark that communicates creative force with intention—distinctive, scalable, and ready for multi-channel use.

Skills demonstrated: Conceptual identity, logo craft, color systems, typography, multi-surface brand application.