WebShipped
Outsmart Online
The offer, the quote, and the lead record for a Denver service business, on one domain. Designed, built, and published by one person. Live at outsmartonline.com.
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React
Production UI
CRO
Focus
Funnel
Optimization
Denver, CO
Based In
Interfaces in production
WebShipped
Moxie Indicator Mastery
The Moxie room page has to show the alerts and the live seat as two products, then start the trial. The page is live at simplertrading.com.
View case studyWeb SystemShipped
Campaign Launch Kit
One campaign record drives the calendar invite, the timed redirects, and the modules on the page. A new live event is a new record. Shown here with a sample record.
View case studyWhat I bring to the seat
Why hire me?
Production interfaces, measured events, conversion experiments, and a Sass codebase that stays coherent with the design spec. My approach combines technical expertise with a deep understanding of user needs.
01
Build
React and Next.js pages and components, built faster with AI-assisted tools and checked by hand. WordPress and Elementor with custom JavaScript when a marketing site has to ship this week. Everything matches the spec and runs on a Sass system that stays consistent.
02
Instrument
GTM dataLayer events on view, form start, and signup. UTM values that survive the redirect. A/B and multivariate tests set up so the result is trustworthy.
03
Improve
Read the funnel, change the component, measure again. In my latest role that loop lifted conversions 20% across multiple product verticals.
Experience snapshot
Owner / Creative Director
David N Allen Design
React and WordPress front ends through launch. A/B tests and analytics scored on leads and signup.
Senior UI/UX Specialist (CRO)
Simpler Trading
Designed, built, and A/B tested membership and webinar registration. Conversions lifted 20% across multiple product verticals. Owned the redirect, the UTM handoff, and the GTM dataLayer. Weekly release.
A release week
Spec, Sass, the page, the events, the test, and the ship. This is what owning the frontend looks like.
01
Design spec
The frame arrives with type, space, and the states the page needs. Matching it is how the week starts.
02
Sass
Tokens and components stay coherent with that spec. The new page uses the system that is already in the codebase.
03
The page
A membership offer, a webinar registration, or a pricing UI lands as a real page, with the layout and the JavaScript that make the decision obvious.
04
The events
GTM dataLayer events record the view and the signup. UTM values are still on those events after a redirect.
05
Testing
The path is exercised before it ships: the redirect, the parameters, the event, and the layout on a phone.
06
Ship it
It goes out in the weekly release. The next offer reuses the page, the events, and the Sass.
Recommendations
Rachel Cohen
PMP, Certified Scrum Product Owner
I had the opportunity to work with David on a variety of website and development projects at Simpler Trading. David was always quick to jump in when something needed attention and willing to take initiative to identify opportunities for improvement. He brings a creative perspective to his work, particularly when it comes to UX/UI and finding ways to enhance the user experience.
Cody Huelster
Director of Sales
I worked with David Allen at Simpler Trading, and he's one of the most talented people I've worked with in marketing technology. He's an exceptional developer with a strong understanding of funnel design, conversion rate optimization, and how to build pages that help a business sell.