Web
Lead Funnel Landing Page
A standalone registration page. Copy the folder, change the campaign record, and the next landing page is the same layout.
View case studyReact
Production UI
0+
Projects Shipped
CRO
Focus
Denver, CO
Based In
Interfaces in production
Web System
Campaign Launch Kit
One campaign record drives the calendar invite, the timed redirects, and the modules on the page. A new live vitual event is a new record.
View case studyWeb System
Registration Path
The path from a campaign visit to a signup, with the UTM intact through the redirect and the dataLayer events that record the view and the completion.
View case studyWhy this seat
Production interfaces in React and Next.js, CRO on the pages people convert on, and a Sass codebase that stays coherent with the design spec.
01
React and Next.js
I build the interfaces that ship. JavaScript, CSS, and SCSS sit under that work.
02
Design to Sass
Matching a design spec and keeping a Sass codebase coherent is normal work, not a special project.
03
Own the frontend
CRO for membership and webinar flows, redirect and UTM logic, and GTM dataLayer events. Tests and weekly releases, without a large team around the work.
What I bring to the seat
Experience snapshot
CRO & UI/UX Specialist
Simpler Trading
Own the frontend and the CRO for membership and webinar flows, redirect and UTM logic, and GTM dataLayer events. Ship it through tests and weekly releases.
Lead UI/UX Designer
Leading Response
Led design and development for marketing products. Built testing frameworks and data-driven UX strategy to improve campaign and product performance.
A release week
Spec, Sass, the page, the events, the test, and the ship. This is what owning the frontend looks like.
01
Design spec
The frame arrives with type, space, and the states the page needs. Matching it is how the week starts.
02
Sass
Tokens and components stay coherent with that spec. The new page uses the system that is already in the codebase.
03
The page
A membership offer, a webinar registration, or a pricing UI lands as a real page, with the layout and the JavaScript that make the decision obvious.
04
The events
GTM dataLayer events record the view and the signup. UTM values are still on those events after a redirect.
05
Testing
The path is exercised before it ships: the redirect, the parameters, the event, and the layout on a phone.
06
Ship it
It goes out in the weekly release. The next offer reuses the page, the events, and the Sass.
