Web
Lead Funnel Landing Page
A live session only counts if someone reserves a seat. Email first, then one SMS reminder. The page is built to move signup completion and that choice.
View case study
React
Production UI
CRO
Focus
Funnel
Optimization
Denver, CO
Based In
Interfaces in production
Web System
Campaign Launch Kit
One campaign record drives the calendar invite, the timed redirects, and the modules on the page. A new live event is a new record. Shown here with a sample record.
View case studyWeb System
Registration Path
The production path from a campaign visit to a signup. The UTM stays intact through the redirect, and the dataLayer records the view and the completion. Shown here with a sample record.
View case studyWhy this seat
Production interfaces in React and Next.js, the events those pages fire, and a Sass codebase that stays coherent with the design spec.
01
React and Next.js
I build the interfaces that ship. JavaScript, CSS, and SCSS sit under that work.
02
Design to Sass
Matching a design spec and keeping a Sass codebase coherent is normal work, not a special project.
03
Own the frontend
Membership and funnel flows, UTM logic, the test, the events, and the hypothesis. The conversion readout stayed with the company.
What I bring to the seat
Experience snapshot
CRO & UI/UX Specialist
Simpler Trading
Owned the page, the redirect and UTM handoff, and the GTM dataLayer events for membership and webinar registration. Shipped on a weekly release. The conversion readout stayed with the company.
Lead UI/UX Designer
Leading Response
Led design and development for marketing products. Built the analytics and testing frameworks the campaigns ran on.
A release week
Spec, Sass, the page, the events, the test, and the ship. This is what owning the frontend looks like.
01
Design spec
The frame arrives with type, space, and the states the page needs. Matching it is how the week starts.
02
Sass
Tokens and components stay coherent with that spec. The new page uses the system that is already in the codebase.
03
The page
A membership offer, a webinar registration, or a pricing UI lands as a real page, with the layout and the JavaScript that make the decision obvious.
04
The events
GTM dataLayer events record the view and the signup. UTM values are still on those events after a redirect.
05
Testing
The path is exercised before it ships: the redirect, the parameters, the event, and the layout on a phone.
06
Ship it
It goes out in the weekly release. The next offer reuses the page, the events, and the Sass.
Recommendations
Rachel
PMP, Certified Scrum Product Owner
I had the opportunity to work with David on a variety of website and development projects at Simpler Trading. David was always quick to jump in when something needed attention and willing to take initiative to identify opportunities for improvement. He brings a creative perspective to his work, particularly when it comes to UX/UI and finding ways to enhance the user experience.
Cody
Director of Sales
I worked with David Allen, better known as Hoff, at Simpler Trading, and he's one of the most talented people I've worked with in marketing technology. He's an exceptional developer with a strong understanding of funnel design, conversion rate optimization, and how to build pages that help a business sell.