David N Allen — React, Next.js & CRO

0+

Years Experience

0+

Projects Shipped

CRO

Focus

Denver, CO

Based In

Interfaces in production

View the interfaces

AaView the system

Single Product

Single product access

$47/month

Benefit 1
Benefit 2
Benefit 3

Most popular

Single Product + Membership

Single product access + membership benefits

$147/month

Benefit 1
Benefit 2
Benefit 3

UI Elements

Membership Pricing Module

Designed and built a comparison-first pricing module so buyers can evaluate membership options quickly and convert with less friction.

View case study

What's included	Package 1$797Value: $2,288	Package 2$997Value: $2,688	Best valuePackage 3$1,197Value: $3,088
Feature 1
Feature 2
★ BonusFeature 3
★ BonusFeature 4
Feature 5
Feature 6

UI Elements

Responsive Offer Table

Built a scalable, mobile-first pricing table for packages, bonuses, and retail pricing that marketing can reuse across product types.

View case study

Web

High-Conversion Sales Landing Page

Designed and built a responsive fintech-style sales page that guides traders from value proposition to signup with clear hierarchy and strong CTAs.

View case study

Why this seat

Production interfaces in React and Next.js, CRO on the pages people convert on, and a Sass codebase that stays coherent with the design spec.

01

React and Next.js

I build the interfaces that ship. Twenty years in JavaScript, CSS, and SCSS sit under that work.

02

Design to Sass

Matching a design spec and keeping a Sass codebase coherent is normal work, not a special project.

03

Own the frontend

CRO for membership and webinar flows, redirect and UTM logic, and GTM dataLayer events. Tests and weekly releases, without a large team around the work.

What I bring to the seat

React and Next.js

Production interfaces. Components, pages, and the release that follows a spec.

See the component

JavaScript, CSS, and SCSS

Twenty years in the languages the interface is made of, including a Sass codebase that stays coherent as it grows.

Design to production

A design spec comes in. The Sass, the components, and the page that ships still match it.

See foundations

CRO

The pages people convert on: membership and webinar flows, redirect and UTM logic, and GTM dataLayer events, with the same care as tests and a weekly release.

Experience snapshot

Full experience

2021 – 2026

CRO & UI/UX Specialist

Simpler Trading

Own the frontend and the CRO for membership and webinar flows, redirect and UTM logic, and GTM dataLayer events. Ship it through tests and weekly releases.

2017 – 2021

Lead UI/UX Designer

Leading Response

Led design and development for marketing products. Built testing frameworks and data-driven UX strategy to improve campaign and product performance.

A release week

Spec, Sass, the page, the events, the test, and the ship. This is what owning the frontend looks like.

01

Design spec

The frame arrives with type, space, and the states the page needs. Matching it is how the week starts.

02

Sass

Tokens and components stay coherent with that spec. The new page uses the system that is already in the codebase.

03

The page

A membership offer, a webinar registration, or a pricing UI lands as a real page, with the layout and the JavaScript that make the decision obvious.

04

The events

GTM dataLayer events record the view and the signup. UTM values are still on those events after a redirect.

05

Testing

The path is exercised before it ships: the redirect, the parameters, the event, and the layout on a phone.

06

Ship it

It goes out in the weekly release. The next offer reuses the page, the events, and the Sass.