Role: Product design + front-end engineering (solo)

The challenge

Generic portfolio templates signal “designer for hire” more than “senior front-end partner.” I needed a site that hiring managers and AI scanners could parse quickly—role, impact, stack, and proof—without burying the message under decorative work.

What I did

• Positioned the experience around conversion-focused front-end and UI/UX value, not freelancing packages.
• Built the site in React / Next.js with static export, structured content, and maintainable SCSS components.
• Added hire-ready metadata (Open Graph, Person schema, plain-language summary for AI tools) and dual CTAs: talk + resume.
• Organized work as case studies so decision-makers see problem → approach → outcome.

Outcome

A living professional profile that doubles as a technical sample: modern stack, intentional UX, and messaging aimed at full-time and contract opportunities.

Skills demonstrated: Next.js, React, UI design, content architecture, SEO/structured data, conversion-oriented layout.