Personal Brand Site (Gulp.js)
Shipped
Web
Designed and engineered a hire-ready personal site with Node.js with clear positioning, case studies, and recruiter-friendly metadata.
- Problem
- A hiring site has to read as the work, not as a theme.
- Role
- Design and frontend
- Built
- Node.js site, case studies, and page metadata
- Tracking
- Structure a recruiter can scan
- Result
- Live, and still iterating
Case study
Role: Product design + frontend engineering (solo)
The challenge
Generic portfolio templates signal “designer for hire” more than “senior frontend partner.” I needed a site that hiring managers and AI scanners could parse quickly—role, impact, stack, and proof—without burying the message under decorative work.
What I did
- Positioned the experience around conversion-focused frontend and UI/UX value, not freelancing packages.
- Built the site in Node.js with static export, structured content, and maintainable SCSS components.
- Added hire-ready metadata (Open Graph, Person schema, plain-language summary for AI tools) and dual CTAs: talk + resume.
- Organized work as case studies so decision-makers see problem → approach → outcome.
Outcome
A living professional profile that doubles as a technical sample: Node.js, a coherent Sass codebase, CRO in the work, and messaging aimed at a senior frontend seat.
Skills demonstrated: Node.js, UI design, content architecture, SEO/structured data, conversion-oriented layout.