Role: Brand identity design

Client: The Keep Recording Studio — Denver, CO

The challenge

The studio needed an iconic mark that felt analog and musical, but also strong enough for signage, merch, and digital presence. The name “The Keep” invited a protection/preservation metaphor without looking gimmicky.

What I did

• Combined a vinyl-record motif with a minimal castle keep at the center—music + preservation in one symbol.
• Integrated bold typography into the architecture of the mark for a commanding wordmark presence.
• Used high-contrast black-and-white treatment for premium feel and maximum application versatility.
• Designed for multi-channel use: studio branding, albums, merch, and web.

Outcome

A distinctive local studio brand that balances vintage warmth with contemporary edge—memorable and production-ready.

Skills demonstrated: Conceptual branding, logo systems, typography integration, brand storytelling, asset versatility.