Role: UI design + front-end implementation

Context: Simpler Trading — membership / offer decisioning on high-intent pages

The challenge

Prospects comparing membership tiers often bounce when options are hard to scan. The business needed a reusable module that makes plan differences obvious—features, value, and CTA—without a full page redesign every campaign.

What I did

• Designed a clear comparison layout that prioritizes decision criteria over decoration.
• Built a reusable HTML/CSS/JS module that marketing can drop into campaign and product pages.
• Focused hierarchy on package differences, pricing context, and primary conversion actions.
• Kept the component flexible for different product mixes so it scales across promos.

Outcome

A production-ready UI pattern that reduces cognitive load at the decision point and standardizes how offers are presented—faster launches, more consistent UX.

Skills demonstrated: Conversion UI, component design, HTML/CSS/JS, marketing web systems, stakeholder-ready handoff.