Responsive Website Design – Simpler Trading

This project involved the creation of a modern, high-conversion landing page for Simpler Trading, a financial technology platform specializing in proprietary stock scanning tools and automated trading indicators developed by John Carter’s team.

Project Overview

The goal was to design a clean, professional, and trustworthy website that effectively communicates the value of Simpler Trading’s automated scanning technology. The design emphasizes clarity, speed, and credibility — essential qualities in the competitive trading software space. The layout guides visitors from a powerful headline through key features, product demonstrations, and FAQs, ultimately driving sign-ups with prominent “Join Now” CTAs.

Design Highlights

Hero Section: Strong, benefit-driven headline “Find the Best Headline to Sell Faster” paired with supporting copy about automated tools for identifying ideal stock setups. Dark blue gradient background with subtle candlestick chart elements creates a sophisticated financial aesthetic.

Proprietary Features

: Dedicated section showcasing “Custom Scans Designed to Quickly Find the Best Setups with One Click.” Includes visual mockups of the scanner interface with embedded video previews for Product One and Product Two.

Feature Grid

Modular card layout displaying key capabilities with icons, making the platform’s value proposition easy to scan.

FAQ Section

Clean accordion-style design addressing common user questions to build trust and reduce friction.

Mobile Experience

Fully responsive design optimized for mobile users, maintaining the same visual hierarchy and strong call-to-action placement for seamless cross-device usability.

Design Approach

I focused on a premium fintech look using a dark color scheme (deep navy, teal accents, and white text) to evoke professionalism and technical precision. Typography is bold and readable, with generous spacing and clear visual separation between sections. The design prioritizes user experience by placing key actions prominently while using subtle chart motifs to reinforce the trading context without overwhelming the content.

This landing page effectively balances marketing needs with functional clarity, helping position Simpler Trading as a sophisticated yet accessible tool for active traders. (Visuals: Desktop + Mobile mockups shown above)