Role: UX/UI design + front-end build

Context: Simpler Trading — product marketing for scanning tools and trading indicators

The challenge

In a competitive trading-software market, the page had to establish trust fast, explain product value simply, and drive sign-ups. Visitors needed a clear path from headline → proof → features → FAQ → action on both desktop and mobile.

What I did

• Structured a conversion-first narrative: benefit-led hero, feature proof, modular capability cards, FAQ friction-reduction, and repeated CTAs.
• Designed a premium fintech aesthetic (deep navy, teal accents, restrained chart motifs) to signal credibility without clutter.
• Implemented in WordPress / Elementor / JavaScript so marketing could iterate content after launch.
• Optimized the mobile experience to preserve hierarchy and CTA visibility across breakpoints.

Outcome

A production landing page that balances brand polish with functional clarity—built for campaigns, not just presentation mockups.

Skills demonstrated: Landing page CRO, UX writing hierarchy, responsive UI, WordPress/Elementor, marketing collaboration.