Experience — Career & Education

Professional Experience

CRO & UI/UX Specialist

Simpler Trading (simplertrading.com)

2021 – 2026

Owned the frontend for membership and webinar registration: the page, the redirect and UTM handoff, and the GTM dataLayer events. Kept the JavaScript and Sass coherent across tests and weekly releases. The conversion readout stayed with the company and is not mine to publish.

Lead UI/UX Designer

Leading Response

2017 – 2021

Led end-to-end design and development for marketing products. Built the analytics and testing frameworks the campaigns ran on.

Interactive Manager

Adperio

2013 – 2017

Directed B2B and B2C communication across digital and print—bridging creative direction with interactive execution for brand and performance campaigns.

Education

Art Institute International

BA, Visual Communication

Graduated

Bachelor's degree focused on visual communication, design principles, and creative problem-solving. Built a foundation in graphic design, typography, and digital media that still underpins my UI/UX and front-end work.

A release week

Spec, Sass, the page, the events, the test, and the ship. This is what owning the frontend looks like.

Design spec

The frame arrives with type, space, and the states the page needs. Matching it is how the week starts.

Sass

Tokens and components stay coherent with that spec. The new page uses the system that is already in the codebase.

The page

A membership offer, a webinar registration, or a pricing UI lands as a real page, with the layout and the JavaScript that make the decision obvious.

The events

GTM dataLayer events record the view and the signup. UTM values are still on those events after a redirect.

Testing

The path is exercised before it ships: the redirect, the parameters, the event, and the layout on a phone.

Ship it

It goes out in the weekly release. The next offer reuses the page, the events, and the Sass.